Whilst researching your search engine optimisation and online marketing techniques for your real estate website you may come across the terms “White Hat” and “Black Hat” SEO. What do they mean and what happens if you employ both strategies?

Let’s start by defining them both in simple English.

White Hat SEO – means following the guidelines set out by the search engines. Basically, search engine spiders crawl through the internet and read website content. White Hat SEO techniques ensure that what the spiders read will be the same as what real visitors to your site will read and see.

Black Hat SEO – means trying to trick these search engine spiders by hiding content in the coding of websites. For example using text colour the same as the background colour of a webpage.

If you outsource SEO for your Real Estate website then ask the question. Do you use Black Hat SEO? If you’re not convinced then look elsewhere. Google does punish.

BEATING THE SOCIAL MEDIA DRUM FOR REAL ESTATE

Another Socialnomics video demonstrating the undeniable power of the ROI using Social Media. Regardless of whether you are an enterprise business or a small local real estate office. Through Real estate automation you connect to an engaged audience. Enjoy.

GMail Priority Inbox – Prioritize The Emails You Read

I started using Gmail about 12 months ago for subscribing to Real Estate related newsletters. Then I also started using it for other real estate marketing related subscriptions and soon my Gmail inbox was cluttered with emails from which I browse the headline and pick out which ones I choose to read. So bring on Gmail Priority Inbox. This new service prioritizes the emails I receive from recipients whose previous emails I have opened to read. It also looks at who do I send emails to and prioritizes emails I receive from them. The little video below gives a simple demonstration of how it works.

GOOGLE INDEX EXPLAINED IN PLAIN ENGLISH

In this video, Google’s Matt Cutts explains in simple terms how they index websites in their search results. This is valuable information for your real estate website to increase it’s ranking and profile on the internet.

FREE SEO ANALYSIS OF YOUR REAL ESTATE WEBSITE

Check this out. Use the form below to enter the keyword/phrase you want to optimize your real estate website for, then add your URL (website address). Click analyse and the page will display a tabbed report with some simple tips to improve the ranking of your own real estate website. If you have a question, why not ask it here or on our Online Agents Facebook Page