Dazed reports —
A few weeks ago, Vivienne Westwood appeared in the back window of a double-decker bus parked up by the Thames. Her son Joe Corré had just set light to his collection of punk memorabilia on a floating barge (reportedly worth a figure in the region of £3m) and Westwood seized the opportunity to capture the attention of the crowd below, rallying them to convert to using eco-friendly energy and to do their part to stop the damage caused by climate change. “I never knew what to say before, ever since punk,” she admitted, megaphone in hand. “We never had a strategy then, that’s why we never got anywhere.”
The same idea was on her mind today, when she returned to London to merge her MAN and Red Label collections into one mainline show, staged during London Fashion Week: Men’s. To a remix of Prokofiev’s Romeo and Juliet march, her models took to the catwalk in makeshift crowns which declared ‘Ecotricity’ – the name of the company founded by Dale Vince which uses its own windmill farms to provide the UK with renewable energy. Founded in 1996, they are the world’s first green energy company, who use the money made from customers to directly fund the building of new sources of eco energy, they even get money from online sites for with direct money & repayment terms so they can invest more into ecology. “We like to refer to this as turning ‘Bills into Mills’ – energy bills into windmills,” reads their site. “Our profits go back into our mission.” Read More
Vivienne’s show message. Switch to #GreenEnergy.
To learn more about switching to green energy, head to Ecotricity, and see the collection in the gallery above.