In a statement, director Joel Kefali said:
When Merrill approached me wanting to make a video with a “Pee-Wee’s Playhouse” vibe I had to say yes. I’d had plenty of ideas for a kid’s show that had been waiting to see the light of day. I didn’t want to make a straight homage piece; there are moments of nostalgia in there but the video is our own modern, manic, collage of a kids show. Like many great kids shows I wanted to cram in as many ideas as possible and sneak in the occasional wink to the art world, contemporary and historic. The musical dynamic of “Water Fountain” lends itself perfectly to the concept and I think this video is best viewed while consuming a big bowl of cereal. Then again, what isn’t?
‘Nikki Nack‘ out May 6th.
Pre-order on T-Y Store: http://tuneyards.kungfustore.com/
Pre-order on iTunes and get instant downloads of ‘Water Fountain’ and ‘Wait For A Minute’ (North America only):http://smarturl.it/NikkiNack
Pre-order on Amazon: http://smarturl.it/Nikki_Nack
Pre-order on 4AD Store: http://smarturl.it/nikkinack_4AD