Music Music Video

The Horrors – “Machine” Music Video

Today, The Horrors shared their music video for “Machine.” Directed by Jon Emmony. 3D animation is quickly becoming one of my favorite forms of art.

Press release reports:

The video for ‘Machine’ is based around the concept of computer simulation. The creatures, formed from sections cut and twisted from insects, crustaceans and bone are arranged in sculptural compositions inspired by artists such as Hieronymus Bosch; finding the surreal within mixed forms and scales. The movement for the creatures is powered through generated simulations – randomised numbers and splines are generated and the position of each creature along these splines are calculated; seemingly without reason but born from the choices of software.

If left, taken away from an edit, the creatures would continue to exist and their movements would evolve. Simulated hair adapts to changing wind speeds and directions, again manipulated by randomised mathematics. For me this was an exciting way to create digital imagery as having an element of control removed and then decided by a computer seemed fitting with the track. Machines inside machines.

V- the new album out 22:09:17 Visit thehorrors.co.uk for more details.