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Sweet Spirit – “The Power” Music Video Premiere | On West Coast Tour Now

Austin’s party-starters Sweet Spirit premieres their ode to MTV’s past, with a new video for “The Power” on WXPN. Directed by Ed Dougherty, the video brings a splash of color and excitement into a dreary, black-and-white world.

Sweet Spirit’s unique brand of pop-inspired, pure glam rock’n’roll has also won over the hearts of WXPN, having been named May’s Band of the Month. Frontwoman Sabrina Ellis also earns special notice, with Bruce Warren among others noting her undeniable star power on and off the stage.

Won’t believe it until you see it? You’re in luck – Sweet Spirit is taking their party of a live show out west! Following the success of their sophomore album St. Mojo, Sweet Spirit will be hitting the road this May for live performances from Denver to San Francisco to Tucson. Jump on the freak train and don’t miss out! See below for details.

Sweet Spirit Tour:
5/12 – Boise, ID – The Neurolux
5/13 – Portland, OR – Pickathon Presents at Bunk Bar
5/14 – Seattle, WA – Sunset Tavern
5/17 – San Francisco, CA – Brick and Mortar
5/18 – Los Angeles, CA – The Resident
5/20 – San Diego, CA – Soda Bar
5/21 – Tucson, AZ – Flycatcher

Listen to St. Mojo via
Spotify | iTunes | Bandcamp

MORE ON SWEET SPIRIT:
Ironically, the eight-piece band Sweet Spirit started as a solo project.
Austin singer Sabrina Ellis was going through some distressing times: the band that she fronted for several years, Bobby Jealousy, with her then husband was disintegrating along with their relationship. Everything Ellis was working toward was suddenly in free-fall.She started Sweet Spirit to hone her ability to write and perform on her own. “It was supposed to be focused on me writing solo, and performing with the guitar,” she says. But it didn’t stay that way for long.When Ellis started Sweet Spirit, she was still writing and performing with her longstanding garage punk band A Giant Dog. AGD Co-founder Andrew Cashen was intrigued by Ellis’ new emphasis on soul and country and pop music as touchstones for Sweet Spirit and quickly climbed on board the project. “I’m very comfortable doing loud and fast,” Cashen says, “so this is uncharted territory for me.”

Together Ellis and Cashen began turning out songs at a breakneck pace. They assembled a core band of four more members, rehearsed religiously, and started playing gigs around town. Immediately they began turning heads and packing clubs.

Within six months they had gotten noticed by one of Austin’s most famous musical residents, Britt Daniel of Spoon. In October of 2014, Daniel asked the band to perform at Spoon’s “secret” tour kick off show at the cramped rock club Hotel Vegas for their latest record They Want My Soul, and Sweet Spirit was quickly thrown into the local buzzmill.

As Austin accolades continued to pile up into 2015, Sweet Spirit was added as an official SXSW showcase act without a full-length record or ever having applied. National attention from Esquire, the L.A. Times and other outlets solidified their status as Austin’s “next great rock band” and earned them a spot as the opener on 12 Midwest and West Coast Spoon tour dates.

Meanwhile, the band released their full-length debut Cokomo, as well as a two song collaboration with Daniel, receiving praise from Stereogum, Consequence Of Sound, SPIN, and other outlets, and leading to two more national tours.

In between shows, the band found time to work with producer Steve Berlin (Los Lobos, Deer Tick) on their sophomore full-length St. Mojo. The new record comes out on April 7, 2017 on Austin label Nine Mile Records and features a bigger, more dynamic set of songs. Lead single “The Power” has already become a fan favorite at live shows, while the Queen-esque track “The Mighty” and Prince dance funk of “I Wanna Have You” take the band is exciting, unexpected new directions. Guest contributions from members of Grupo Fantasma, Mother Falcon and A Giant Dog help expand the band’s already considerable sound.