The first of many new lines by Modus Vivendi this season is the Camo Line which comprises underwear in four styles (low cut briefs, briefs, bottomless briefs and boxers), tank tops and two styles of pants (tapered sweatpants and bermuda style shorts). All of them are available in two geometric camouflage prints: khaki and blue. The line is a fresh take on a very popular trend this season with which Modus Vivendi invites you to find your inner marine or navy seal and be a tower of strength.
The design as well as the campaign that you are about to see is inspired by one of Christos Bibitsos’ all time favourite films, Querelle, by Reiner Werner Fassbinder. The campaign is photographed in Madrid by the talented fashion photographer Joan Crisol. Model Javier F.A. takes on the role of the young sailor to present the new styles in settings and light with clear references to the 1982 drama.
Underwear, tank tops, pants: Modus Vivendi
Photographer: Joan Crisol
Model: Javier F.A.
Video: Raúl Flory
Styling: Mario Ville
Special guest: Santa Kira
Location: Madrid, Spain