“We are please to announce the opening of our second shop at 1003 Minnesota St. at 22nd St. Sandwiched between Piccino restaurant and Dig Wine store and bar, we are selling collections from Dries Van Noten, Maison Margiela, Kolor, Comme des Garcons as well as exclusive garments from California designers, Lemon Twist, Dema and Ryan Roberts. In our new shop we carrying items for Hearth and Home, including Heliotrope Skin care, Boulette’s Larder salts and spices, Heath and Rae Dunn ceramics, George pet products as well as a selection of Summer wear from Mollusk and Creative Growth for Everyone.” modernappealingclothing.com
Chris and Ben Ospital’s new branch of their Modern Appealing Clothing (MAC) store shares an 1840s stable, painted a very fashion-forward yellow, with Piccino Cafe, Blue Bottle coffee and Dig, the wine store. Collectively, it’s the Yellow Building. The Ospitals answer their phone “Yellow.”
All three businesses manifest an enthusiasm for the handmade (pasta!), the local (Lemon Twist clothing) and the sustainable (organic, biodynamic wines from small, family-owned vineyards in Italy and France). The interior space was purpose-designed for the businesses and features the work of local craftspeople. At MAC, Valerie Gnadt wove a rug and a display tablecloth from Ben Ospital’s old suits and white dress shirts. What might have seemed like an odd grouping made perfect, if only-in-San Francisco, sense.
The Ospital siblings are planning for a twofer, offering made-to-measure clothing from a different designer each month in an area demarcated by photomurals of 17th century French doors from Maison Martin Margiela. The made-to-measure items will be everyday clothing for real people, not the $5,000 suit that “you wear 12 times and then you die,” said Ben Ospital. He envisions the project as providing the perfectly fitted staple, perhaps a Robert Ryan jacket in Italian canvas that gets worn on a night out or to the supermarket for 20 years. The made-to-measure concept emphasizes the craft work that goes into creating clothing and textiles, Ospital said.
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1003 Minnesota St. (at 22nd Street)
11 a.m.-7 p.m. Monday-Saturday; noon-6 p.m. Sunday.
(top photo: Siblings Ben (left) and Chris Ospital, in hand-printed cotton aprons, flank their mother and MAC partner, Jeri, in their store.)