Menswear Line The West is Dead – ‘Our Story’ – How They Built Their Brand: Watch Video

Screen Shot 2013-04-30 at 8.45.12 PM Screen Shot 2013-04-30 at 8.45.22 PM Screen Shot 2013-04-30 at 8.48.27 PM Screen Shot 2013-04-30 at 8.49.04 PM


Good work men!


We put this video together from footage dating back to when we first started our company. Included are shots from West Glacier, Montana and various locations around California where we make all of our clothes. The last portion of the video shows us making a vintage-style patch using our Cornely model “A” manual chain stitch embroidery machine. The machine is around 100 years old and must be operated freehand with no way to “erase” your mistakes. It served as the inspiration for our logo and the embroidery on the inside waistband of our jeans; one of the many details adding to the story behind each of our garments.


Leave a Reply