Eleanor Beardsley savors the “MacDo” experience in France, where McDonald’s operates 1,200 franchises:
French McDonald’s are spacious, tastefully decorated restaurants that encourage people to take their time while eating. … [They offer] all kinds of Frenchified dishes, from the Alpine burger with three different kinds of cheese to tasty little gallette des rois, or King’s Cakes, popular after Christmas and sold by all the bakeries. Last year, it introduced the McBaguette. Another reason McDonald’s works so well here is that the food is locally sourced and very high quality. As we all know, France is the land of haute cuisine. But it’s also the land of good cuisine. The French appreciate quality in any category, even fast food. Restaurateurs in France know they’ll go bust if they offer substandard products.