“Just, Don’t” by Streetwear Label Manhattan Knights

On Thursday, streetwear label Manhattan Knights caused a stir as a dozen models adorned in the brand’s satirical “Just, Don’t” collection of tees, hoodies, and more, arrived at the Luar fashion show in a vintage gold Cadillac convertible and were immediately swarmed by street style photographers. Where was the real runway moment at Cadillac House? On the street.

The evolution of fashion weeks around the world have been heavily influenced by the importance, and consumer response to street style vs. traditional runway. Designers like Vetements and Marc Jacobs have recently caught onto the street style activation trend, and this year at NYFW: M designers including Parke & Ronen have sent their models directly from the runway to the sidewalks of NYC.

Launched in 2014 by designer Samuel Murkofsky, Manhattan Knights is collection of comfortable yet fashion-forward streetwear featuring tongue-in-cheek phrases. Murkofsky, a Manhattan-native formerly in retail at Saks Fifth Avenue, sought to create a gender-neutral collection inspired by his New York City upbringing while understanding the importance of virality in a social media driven, buy-now-wear-now marketplace. Known for its signature graphic tees featuring phrases such as ‘Just Don’t’ ‘Hommeless’ ‘Upper Best Side’ pieces, the brand also features seasonless sweats, tees, shorts, hats and beanies priced from $35-$140 with limited-edition styles dropping regularly.

In 2017, Manhattan Knights launched an elevated cut and sew knit collection featuring chain-adorned sweats using 100% Japanese cotton entirely manufactured in New York city  starting at $250. The collection is available for purchase at and select US boutiques.