Diet Coke recently named French designer Jean Paul Gaultier as the brand’s new creative director. And the first campaign launched under Gaultier’s command proves his creative mettle remains firmly intact.
This campaign wast photographed by award-winning photographer and director Stéphane Sednaoui. Gaultier stay to true form and gender fucks all the images (thank you).
Gaultier has also designed limited edition bottles of Diet Coke ( photo, below) that will be available in nine countries in Europe beginning in April.
Gaultier can also be seen on screen with chic French marionettes in episodes of The Night & Day Serial Designer, a new series of short films promoting the iconic beverage. Watch JPG directs the puppets in video below.