Ty Warner, the founder and chairman of Ty Inc., announced on Aug. 3, 2015, that he’d created the furry toy in response to the lion’s death. Beanie Baby Cecil may not be as majestic as the real Cecil was, but he sure is cute.
According to Ty Inc., 100% of the profits from Cecil the Lion Beanie Baby sales will be donated to WildCRU, a research unit dedicated to wildlife conservation at the University of Oxford in England.
The Beanie Baby is expected to go on sale for $5.99 at the end of September.
“Hopefully, this special Beanie Baby will raise awareness for animal conservation and give comfort to all saddened by the loss of Cecil,” Warner said in a statement.
OAKBROOK, Ill., Aug. 3, 2015 /PRNewswire-USNewswire/ — Ty Warner, Founder and Chairman of Ty Inc, has created Cecil the Lion Beanie Baby in memory of the beloved lion tragically killed July 2, 2015.
Ty has pledged 100% of profits from the original sale to WildCRU, the Wildlife Conservation Research Unit of University of Oxford in Oxford England.
“Hopefully, this special Beanie Baby will raise awareness for animal conservation and give comfort to all saddened by the loss of Cecil,” said Ty Warner.
About Ty Inc.
Ty Inc. is the largest manufacturer of plush in the world. Peek-a-Boo’s are the latest innovation from Ty, allowing you to use your phones hands-free and eliminate “tech neck”. For more information visit Ty.com
The mission of WildCRU, founded at the University of Oxford in 1986 by Prof David Macdonald, is to achieve practical solutions to conservation problems through original scientific research. WildCRU’s work spans many species in many countries around the world. David and Dr Andrew Loveridge set up the Hwange lion study in Zimbabwe in 1999 and it is one of the longest running and most detailed lion conservation projects in Africa.