There is something very familiar about this video, like meeting up with an old friend.
New York, NY (June 20, 2013) – With poetic and thought provoking lyrics set against catchy melodies and quirky, darkly optimistic tracks, scaresthedaylights, a project by Brooklyn-based indie singer/songwriter Neil Lipuma, today released “Bully,” a video with a strong anti-bullying message, from their third studio album Come On (released 5/7).
The video was shot, directed and edited in Brooklyn by Lipuma’s brother, Stephen Lipuma, and tells the story of a bunny who is bullied by some tough cats in the school yard because he is different from them. He loses himself as a result but is “brought to” by some friendly birds who offer their love and support.
scaresthedaylights encourages listeners to stand up against bullying by donating to the Born This Way Foundation, an organization that works to foster a more accepting society, where differences are embraced and individuality is celebrated. As a thank you gift, scaresthedaylights will send a free copy of Come On to fans who forward their donation receipt to email@example.com, along with a valid mailing address.
“This video addresses the very serious issue of bullying,” said Lipuma. “The Born This Way Foundation is the premiere organization in support of this cause and the celebration of individuality. It was wonderful to be able to write about this subject and find an organization so closely aligned with the message of the song.”
Recorded at The Bunker Studio in Brooklyn during the autumn and winter of 2012, Come On was inspired by depression (“deep dark black”), loneliness, joy and hope. Come On features Lipuma (voice, piano, wurlitzer, acoustic guitar, percussion, synthesizers) and friends Marc Cantone (guitars, drums, voice, piano, percussion, synthesizers) of the band The City and Horses and Katie Ender (cello, vocals, bass, string arrangements); both of whom were instrumental in the creation of scaresthedaylights.