Björn Borg showcased a ͚see now, buy now͛ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm. The Signature Collection is now released and available to shop online at bjornborg.com and in Björn Borg stores and retailers globally.
The Signature Collection is a vintage inspired sportswear collection with retro details and the iconic logo on updated classics. Classic tracksuit builds the foundation of the collection together with bold colors and stripe details significant with the 70’s era. It has a strong DNA sprung from the legendary tennis player Björn Borg and his iconic way of bringing fashion and stardom into the aristocratic and conservative tennis arena.