H&M has created this brand new international design award with the ambition of supporting talented designers after their graduation. The H&M Design Award aims to push fashion students in the right direction, so that they can continue to grow and develop in their work as fashion designers.
The contestants come from fourteen of the most prestigious design schools in Sweden, UK, Germany, Belgium, Holland and Denmark. On February 1st, the winner of the H&M Design Award 2012 is presented on Stockholm Fashion Week, followed by a fashion show with the winner’s graduate collection.
From January 13th, everyone with an interest in fashion can follow the awards process online through a series of films at designaward2012.hm.com. It will feature behind the scenes footage of the colleges and portraits of the designers, as well as the jury sessions and live streaming of the winner’s show on February 1st..
EPK video with Ann-Sofie Johansson, Hilary Alexander, Christopher Kane, and Rob Phillips